Magento Widgets allow business users with no technical knowledge to easily add dynamic content (including product data, for example) to pages in Magento Stores. This allows for greater control and flexibility in creating informational and marketing content through administrator tools, enabling intuitive and efficient control of content such as:
- Dynamic product data in Marketing Campaign Landing Pages
- Dynamic Information such as Recently Viewed Items into Content Pages
- Promotional images to position in different blocks, side columns and other locations throughout the storefront
- Interactive elements and action blocks (external review systems, video chats, voting and subscription forms)
- Alternative navigation elements (tag clouds, catalog image sliders)
- Create interactive and dynamic flash elements easily configured and embedded within content pages for enhanced user experience
Originally posted on the official Magento Blog. Continue reading for more on:
- What are Widgets?
- How to Develop a Widget
- Terminology
- Widget Examples in Magento CE 1.4, EE 1.6
Widget ideas anyone? What should I work on?





Nov 09
Is that Best Seller’s section you developed widgetable? That seems pretty useful since Magento doesn’t have one out of the box. Or is that more of an extension? What about an extensions vs Widgets post?